SAINT
LUCIA (September 2, 2014) – #saintluciarocks will become the latest call to action
as the Saint Lucia Tourist Board launches a highly interactive fun-filled
social media campaign involving the island’s iconic twin peaks – The Pitons.
#saintluciarocks is a five month campaign that will run from
August 11th – December 31st, 2014, with the goal of
showcasing Saint Lucia as the coolest Caribbean vacation destination, through the
use of various social media platforms including Facebook, Twitter, Pinterest
and Instagram.
As part of the campaign, Saint Lucians and
visitors alike are being encouraged to share imagery via social media of themselves,
friends and family ‘Touching the Top’ of the iconic Saint Lucian Pitons, in any unique way they can imagine always tagging
the photo with #saintluciarocks
“Like the National
Flag and the Saint Lucia Parrot, the Pitons are etched into the social fabric
of our nation”, noted Director of Tourism Louis Lewis.
Designated a UNESCO
World Heritage site for a decade now, the iconic twin peaks are synonymous with
Saint Lucian identity. “What better call to action can there be than to have
all citizens and our many visitors alike who are greeted by their stunning
beauty upon entry to our shores, to symbolically reach out and attempt to ‘Touch
the Top’ of the Pitons,” exclaimed Lewis.
Visitors and Saint Lucians can ‘Touch the Top’
of the Pitons from many vantage points including the
two viewing sites upon entry into Soufriere and Tete Paul.
To ensure a highly successful
campaign, the Tourist Board has rallied all industry partners by way of
encouraging them to inform their friends and clients to ‘Touch the Top’ of the
Pitons and share their photos via social media.
The campaign is
being supported by robust digital marketing, print advertising, public
relations and a direct push to consumers by members of the tourism industry as
a whole and regional marketing managers in key overseas markets.
Numerous prizes
will be given away as part of the promotion, including a trip to Saint Lucia.
For more
information about the island of Saint Lucia call 1-800 456-3984, or 1-888
4STLUCIA or visit www.saintlucianow.com
Post your photos with the Caption: #SaintLuciaRocks on Facebook, Twitter, LinkedIn, Pinterest & Tumblr
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